The brand lives up to it's promise of "Apke Pasand ka Mobile Kahin Aur se kam daam main", by offering substantial cost savings on all brands to shoppers through a discount pricing strategy.

Subhiksha mobile stores offer the best brands of mobiles, accessories and re-charge cards to customers at the lowest prices in the market. Subhiksha Mobile helpline 60607777 has proved very popular with the young audience. It helps customers find their closest Subhiksha Mobile, provides the lowest price of any handset, all of this in the convenience of their homes.

Speaking on the occasion, Mr. R. Subramanian, MD, Subhiksha said, "The 50th Subhiksha mobile store in Hyderabad is part of our commitment to offer greater value to consumers in every part of this city. I am certain the large range offered by our stores and our philosophy of offering the lowest prices always would enable Subhiksha mobile to appeal equally to the value conscious consumers as well as the discerning consumers."

"Subhiksha mobile stores across the country maintain consistency in design and ensure that customers are serviced efficiently," added Mr. Subramanian.

Subhiksha with its 1100 stores has been at the forefront of the retail explosion in the country. It is not only India's largest supermarket chain but also the largest telecom retailer in the country with stores across 650 locations.